Kauffman Fellows
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The Poppyfield Agency

Digital Marketing Strategy & Execution

About The Poppyfield Agency

An Agency With Transparency

The Poppyfield Agency offers premium digital marketing, web design, web/app development, content creation, consulting and more.

Our years of experience, coupled with our transparent policies make partnering with us an enjoyable, honest and high yielding experience.

Proven Experience
We have immense reputation and experience across multiple platforms, including many successful social media campaigns (organic and paid), as well as Email Marketing with very high open rates, low unsubscribes and very advanced data analysis within the ESP framework.
Outstanding Customer Support
We pride ourselves on our ability to communicate details, from simple to very technical, in an easy to understand way for all key stakeholders involved; our response times are "same-day" while in any active contract.
Premium Content & Quick Turn Arounds
Our ad-design & copywriting services are top-notch. Turn around times and painless revisions make our marketing partnerships that much easier– and more profitable.
Metrics

Here are some stand-out stats we've been hitting

90%
Client Retention Rate
3-7x
Social Media ROAS
5.4%+
CTR (Paid Ads)
<.2%
Unsubscribe Rates
15-30%
Increases In AOV
100%
Client Satisfaction
Request For Proposal

Detailed Digital Marketing Strategy

Our primary focus when building strategies for companies is making sure we give a thorough enough deliverable, that you have a road map to utilize within your own team and bandwidth, if desired. Or simply put: we don't waste your time and money, while trying to leech onto you with a contract.

The majority of our larger projects are under NDA, but our aim is to give you a clear road map of what to expect from our team if hired.

Please note:
We found some issues from a brief dive into your social and website that you should consider, regardless of moving forward with us.
1) Social engagement vs following is very disproportionate for media posts on Twitter.
2) The website loading speed is excellent, however the UI is a bit jumpy between screen sizes and has a few technical issues. While this may not seem like a priority, we don't recommend pushing a marketing initiative when there is low hanging fruit like this to fix.

Organic Social Media Strategy Deliverables
Audit of current / past social media marketing efforts
Data supported recommendations on social platforms to focus organic efforts
Best practices for content, e.g. sizing, cadence, content buckets/themes, across social (note - our internal team will handle all content creation / copywriting)
Community engagement analysis and light roadmap
Email Marketing Strategy Deliverables
Recommendations on how to optimize subscribers and conversions via email marketing (defining conversion levels against KPI's)
Data supported campaign directions, segmentation, drip campaigns & funnels
Creative direction for email content + cadence recommendations

Our Approach

Collaboration
Investigation
Presentation

Getting Comfortable With Your Team & Needs

The first phase of any successful project is to make sure everyone involved is fully aware of what needs to get done. We ask that our clients slate 4-6 hours of time to set-up the appropriate meetings, from meet & greets to deep technical dives.

Analysis Fuels Decision Making

Confirming and properly understanding your internal metrics is crucial to forming appropriate conclusions and strategies. This phase also entails a deep-dive into your top competitors; their strategies, strengths and weaknesses.

Real Deliverables That You Can Trust

At this point, our agency has become intimately aware of your company's needs, offerings and pain points- as well as your competitors. A detailed and thorough strategy will be delivered, with a request for a 1-3 hour meeting scope to review and discuss.

We want your team to feel completely equipped and excited about these findings and strategies- not confused or lost.
Retainer Pricing
Our retained services operate off of a "base + scope" model to keep both parties mutually successful. In the case of social and email marketing, the strategy would dictate a few options of approach with varying prices and scalabilities.