Think back to the first time you purchased your domain. Do you remember taking the baby steps of planning the look, feel and usability of your then soon-to-be website? Do you remember the first time you went live? Those were the days! You uploaded your products or services, made your contact forms, picked some images or maybe even wrote a blog post or two— but then what? What happened 6 months, 12 months, or 2 years later? Are you keeping up the necessary work to let Google and other search engines know that your site is still high-quality and relevant enough to direct potential customers to your services? Are you sure you’re getting the most return out of your website visitors?
Because your competitors are.
Search engines keep their customers coming to them (rather than their competitors) the same way you do: by making their services clean, easy to use and highly efficient in getting the best results possible— as fast as possible. If your site doesn’t score well within their given metrics, then you will be “penalized” in a sense and in the end, your bottom line is effected.
No one likes stale content. We update our Facebook, Instagram, Snapchat, LinkedIn, etc. almost daily—if not more! So, why wouldn’t we treat our website with the same care and sense of urgency? There are methods and timelines for doing this properly and this is something that we excel at. If you don’t practice Conversion Rate Optimization, you are losing money— guaranteed.