You put all of the work in to create a beautiful site. You’re constantly updating it with fresh content and you probably do your best to make sure it is easy to use.
But, how can you tell if it is actually working?
Have you set up the proper reporting, goals, tags and other tools available to make sure your work isn’t being wasted?
Having a website without tracking data, is like building a house without using a tape measure.
Though none of us would hire a contractor to build our homes or offices without proper tools, many of us are okay with spending time building a website and not implementing any tracking or measuring methods. This is a dangerous and costly practice— but luckily for you, we are great at getting and giving you the data you need to have your business or organization thrive.
If you have a website, you need to make sure you are tracking it correctly, so your resources aren’t being wasted or under utilized.